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Cases-MacDonald

McD's China 1000th Store Grand Opening Ceremony (Nov.2008)
McDonald's China Valentine's Day PR event (Feb.2008)
RMHC GZ Kid's Center & Family Village Launch (Nov.2007)
  24-Hour Restaurant and Moonman Promotion(Jun. 2007)
  McDonalds'NBA Ring(Apr. 2007)
  McDonald’s Signing with Yi Jianlian as its new Advertising Endorser(Jan. 2007)
RMHC GZ Kid's Center & Family Village Launch (Nov.2007)

Project background
To improve the health and well being of children, to develop and reinforce a positive corporate image, Ronald McDonald House Charity (RMHC), McDonald's China with the assistance of the Half the Sky Foundation, officially announced the launch of Kid’s Center & Family Village in Guangzhou.
Our Challenges:
1. arrange the procedure of the press release in detail, set up and decorate the venue.
2. invite more 20 GD media attended the event, and have all clippings generation.
3. manage and overall control the event
Our achievement (on-site photos):


Ronald McDonald interacts with kids
  
The Plaque Unveiling ceremony

Gregory Gilligan and Ronald McDonald visit kid's center
 
Ronald McDonald presented the gifts to kids
 
Guest and Ronald McDonald presented the gifts to kids

Ronald McDonald did exercise with kids