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Cases-MacDonald

McD's China 1000th Store Grand Opening Ceremony (Nov.2008)
McDonald's China Valentine's Day PR event (Feb.2008)
RMHC GZ Kid's Center & Family Village Launch (Nov.2007)
  24-Hour Restaurant and Moonman Promotion(Jun. 2007)
  McDonalds'NBA Ring(Apr. 2007)
  McDonald’s Signing with Yi Jianlian as its new Advertising Endorser(Jan. 2007)
McDonald's China Valentine's Day PR event (Feb.2008)

Project background
14 February 2008, McDonald's new characters promoting Super Value Choices -- the Heart Ticklers -- launched a road show tour that kicked off in Beijing, Shanghai, Guangzhou, Shenzhen, Wuhan, Nanjing, Hangzhou, Shenyang and Tianjin. The Heart Ticklers greeted customers with heart-shaped balloons and coupons for Super Value menu items. They shared their best wishes to all those in love on Valentine's Day.
Our Challenges:
1. arrange the procedure of the event in detail, set up and decorate the venue.
2. invite more than 10 GZ media attended the event, and have all clippings generation.
3. responsible for consumer registration, heart ticklers recording and producing.
3. manage and overall control the event
Our achievement (on-site photos):


"Heart tickler"recording

"Heart tickler"playing in metro station

Staff gave guidance to consumer

Staff briefed the event to consumer

Consumer filled in the registration form with staff's assistance

Consumer appreciated this event