After the powerful PR campaign and media communication, Carlsberg have had profound impact on young generation who born in 1980s. In order to strengthen the Carlsberg’s influence in regional market and evaluate the 06’ PR camgaign and media communication, we launched a brand new advertorial campaign in December, 2006.
What We Do
1.We made overall layout and sufficient surveys about the advertorial, and conformed that the topic.
2.We selected the pictures and provided them to Sanqin Du Shi Bao and Chuncheng Wan Bao.
3.We chose the page our advertorial would be delivered cautiously.
All the media agency we chose all delivered the advertorial, also, it was published mainly in the pages of Finance, Food & Beverage, News. We finally received great effect.
he pages of Finance, Food & Beverage, News. We finally received great effect.
Meanwhile, the advertorial was reproduced by 6 Webs, including www.cinic.org.cn and www.cei.gov.cn.
Jin Wan Bao