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Cases-Carlsberg

  Carlsberg Chill Happy Bus Shelter Project
  Carlsberg Chill Happy Bus Shelter Project in Beijing (July, 2009)
  Carlsberg Chill Happy Bus Shelter Project in Shanghai (May, 2009)
  Carlsberg Chill Happy Bus Station Project in Western China(Oct-Nov,2008)
  The exclusive interview of Marketing China to President Wang Keqin (Feb ,2010)
  Carlsberg Chill Happy Case Integrated Promotion Project (Feb 2010)
  Carlsberg Chill And “kaixin001.com” Launched Strategic Cooperation (Feb, 2010)
  National Promotion Project for Carlsberg Chill New TVC(Jan, 2010)
  Carlsberg Euro 08 MOTM event full story reveal PR promotion (July, 2008)
  Carlsberg China fan award MOTM on Euro 08 final game PR promotion(Jun, 2008)
  Carlsberg ALPS Action 2nd round PR promotion (April, 2008)
  Carlsberg Chill Music Live GZ and ZH- Alex and Stephy (Dec, 2007)
  Carlsberg Chill Happy Revolution PR Campaign (Nov, 2007)
  Carlsberg Chill × MYV Release LIVE Music Yunshi He Fans' Party in Guangzhou and Jiangmen
  Press Release Placement Project of Carlsberg's ALPS Action with CCTV
  Crisis Management of Tianshui Event (Apr, 2007)
  Calsberg Mayday Concert (July, 2007)
  The launch of Advertorial about Qinghai-Tibet Highway's open (Aug~Oct. 2006)
  2006Blue Ocean Strategy subject PR(Mar to Apr,Aug to Sept, 2006)
  The launch of advertorial in Lhasa (Tibetan New Year)
The national launch of the tenth advertorial of Carlsberg
The national launch of the tenth advertorial of Carlsberg

Brief Introduction
After the powerful PR campaign and media communication, Carlsberg have had profound impact on young generation who born in 1980s. In order to strengthen the Carlsberg’s influence in regional market and evaluate the 06’ PR camgaign and media communication, we launched a brand new advertorial campaign in December, 2006.
What We Do
1.We made overall layout and sufficient surveys about the advertorial, and conformed that the topic.
2.We selected the pictures and provided them to Sanqin Du Shi Bao and Chuncheng Wan Bao.
3.We chose the page our advertorial would be delivered cautiously.
Our Achievement
All the media agency we chose all delivered the advertorial, also, it was published mainly in the pages of Finance, Food & Beverage, News. We finally received great effect.
he pages of Finance, Food & Beverage, News. We finally received great effect.
Meanwhile, the advertorial was reproduced by 6 Webs, including www.cinic.org.cn and www.cei.gov.cn.

China Food

Beijing Times

Jin Wan Bao



www.cinic.org.cn
www.cinic.org.cn1

www.cinic.org.cn2

www.cei.gov.cn

www.cei.gov.cn 1

www.cei.gov.cn2

Ynet

Ynet 1

Ynet 2

Ynet 3

 

Sina
Sina 1

Sina 2

CCTV.COM

CCTV1

CCTV2

CCTV3