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Cases-Carlsberg

  Carlsberg Chill Happy Bus Shelter Project
  Carlsberg Chill Happy Bus Shelter Project in Beijing (July, 2009)
  Carlsberg Chill Happy Bus Shelter Project in Shanghai (May, 2009)
  Carlsberg Chill Happy Bus Station Project in Western China(Oct-Nov,2008)
  The exclusive interview of Marketing China to President Wang Keqin (Feb ,2010)
  Carlsberg Chill Happy Case Integrated Promotion Project (Feb 2010)
  Carlsberg Chill And “kaixin001.com” Launched Strategic Cooperation (Feb, 2010)
  National Promotion Project for Carlsberg Chill New TVC(Jan, 2010)
  Carlsberg Euro 08 MOTM event full story reveal PR promotion (July, 2008)
  Carlsberg China fan award MOTM on Euro 08 final game PR promotion(Jun, 2008)
  Carlsberg ALPS Action 2nd round PR promotion (April, 2008)
  Carlsberg Chill Music Live GZ and ZH- Alex and Stephy (Dec, 2007)
  Carlsberg Chill Happy Revolution PR Campaign (Nov, 2007)
  Carlsberg Chill × MYV Release LIVE Music Yunshi He Fans' Party in Guangzhou and Jiangmen
  Press Release Placement Project of Carlsberg's ALPS Action with CCTV
  Crisis Management of Tianshui Event (Apr, 2007)
  Calsberg Mayday Concert (July, 2007)
  The launch of Advertorial about Qinghai-Tibet Highway's open (Aug~Oct. 2006)
  2006Blue Ocean Strategy subject PR(Mar to Apr,Aug to Sept, 2006)
The launch of advertorial in Lhasa (Tibetan New Year)
  The national launch of the tenth advertorial of Carlsberg
The launch of advertorial in Lhasa (Tibetan New Year)

 

Brief Introduction

The topic of this round of advertorial campaign is “Carlsberg, bring good luck to you in Golden Pig Year.” When the Tibetan New Year came, Carlsberg started special promotion campaign based on Tibetan habits and characteristics.

Our Achievement

1.       The three media agency we chose all delivered the advertorial.

2.       Our article had been put in the News page.

Analysis

The topic of this campaign is Carlsberg’s blessing for Tibetan New Year. We focused on the new year promotion and greeting, so the news page is the best choice. Judged by the results, we finally reached the expected effect.

Tibet Daily

Tibet Shang Bao

Lhasa Wan Bao