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Cases-Carlsberg

  Carlsberg Chill Happy Bus Shelter Project
  Carlsberg Chill Happy Bus Shelter Project in Beijing (July, 2009)
  Carlsberg Chill Happy Bus Shelter Project in Shanghai (May, 2009)
  Carlsberg Chill Happy Bus Station Project in Western China(Oct-Nov,2008)
  The exclusive interview of Marketing China to President Wang Keqin (Feb ,2010)
  Carlsberg Chill Happy Case Integrated Promotion Project (Feb 2010)
  Carlsberg Chill And “kaixin001.com” Launched Strategic Cooperation (Feb, 2010)
  National Promotion Project for Carlsberg Chill New TVC(Jan, 2010)
  Carlsberg Euro 08 MOTM event full story reveal PR promotion (July, 2008)
  Carlsberg China fan award MOTM on Euro 08 final game PR promotion(Jun, 2008)
  Carlsberg ALPS Action 2nd round PR promotion (April, 2008)
  Carlsberg Chill Music Live GZ and ZH- Alex and Stephy (Dec, 2007)
  Carlsberg Chill Happy Revolution PR Campaign (Nov, 2007)
  Carlsberg Chill × MYV Release LIVE Music Yunshi He Fans' Party in Guangzhou and Jiangmen
  Press Release Placement Project of Carlsberg's ALPS Action with CCTV
  Crisis Management of Tianshui Event (Apr, 2007)
  Calsberg Mayday Concert (July, 2007)
The launch of Advertorial about Qinghai-Tibet Highway's open (Aug~Oct. 2006)
  2006Blue Ocean Strategy subject PR(Mar to Apr,Aug to Sept, 2006)
  The launch of advertorial in Lhasa (Tibetan New Year)
  The national launch of the tenth advertorial of Carlsberg
The launch of Advertorial about Qinghai-Tibet Highway's open (Aug~Oct. 2006)

 

Brief Introduction

The open of Qinghai-Tibet Highway brought a rush to Tibetan travel. At the same time, Carlsberg had just renew its pack, so the advertorial aims to transfer the brand new idea to consumers.

What We Do

1.       We confirmed the topic was “ New pack of Carlsberg is coming!”

2.       Given Tibetan Shoton Festival was coming soon, we faced some difficulties, for example, the arrangement of newspaper’s pages was tight and newspaper would close for one day. Base on this situation, we worked out an effective communication plan, so as to insure the realization of publicity goal.

Our achievement

The newspaper we chose all delivered the advertorial and put it on the page of News. Finally we attain the expected effect.

Tibetan Shan Bao

             
Tibetan Shan Bao 1 

Tibetan Shan Bao 2


Tibetan Daily

Lhasa
Wan Bao