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Cases-Carlsberg

  Carlsberg Chill Happy Bus Shelter Project
  Carlsberg Chill Happy Bus Shelter Project in Beijing (July, 2009)
  Carlsberg Chill Happy Bus Shelter Project in Shanghai (May, 2009)
  Carlsberg Chill Happy Bus Station Project in Western China(Oct-Nov,2008)
  The exclusive interview of Marketing China to President Wang Keqin (Feb ,2010)
  Carlsberg Chill Happy Case Integrated Promotion Project (Feb 2010)
  Carlsberg Chill And “kaixin001.com” Launched Strategic Cooperation (Feb, 2010)
  National Promotion Project for Carlsberg Chill New TVC(Jan, 2010)
  Carlsberg Euro 08 MOTM event full story reveal PR promotion (July, 2008)
  Carlsberg China fan award MOTM on Euro 08 final game PR promotion(Jun, 2008)
  Carlsberg ALPS Action 2nd round PR promotion (April, 2008)
  Carlsberg Chill Music Live GZ and ZH- Alex and Stephy (Dec, 2007)
  Carlsberg Chill Happy Revolution PR Campaign (Nov, 2007)
  Carlsberg Chill × MYV Release LIVE Music Yunshi He Fans' Party in Guangzhou and Jiangmen
  Press Release Placement Project of Carlsberg's ALPS Action with CCTV
Crisis Management of Tianshui Event (Apr, 2007)
  Calsberg Mayday Concert (July, 2007)
  The launch of Advertorial about Qinghai-Tibet Highway's open (Aug~Oct. 2006)
  2006Blue Ocean Strategy subject PR(Mar to Apr,Aug to Sept, 2006)
  The launch of advertorial in Lhasa (Tibetan New Year)
  The national launch of the tenth advertorial of Carlsberg
Crisis Management of Tianshui Event (Apr, 2007)

 

Background

According to report, Environmental pollution in Tianshui, Gansu Province had been partly attributed to effluents from calsberg’s joint venture factory.

Object

Eliminate the Negative Effects. Recover public trust. Consolidate the position in market. Promote the sales of products.

What We Do

Our team worked out an emergency scheme accordingly. We held a forum, inviting journalists, citizens and professionists to join the meeting and illustrated Calsberg’s active attitude toward this event. We also tracked media’s reports and gave the feed back in time.

Besides, we requested experts to examine and publicized the result. Advertorial is another important measure to reduce the bad effect.