In july, Calsberg invited pop band “Mayday” to have a vocal concert in Guangzhou to share music with their fans. The topic of this concert was “Fly away from the Earth”. It aims to bring young people to escape from pressure and vexation，releasing themselves with beer and music.
SOC-CHINA was engaged as PR consultant to keep in touch with Media in Guangzhou, delivering the relationship between Calsberg’s orientation of “young and in” and the pop music. Also, we were expected to deliver the information of “ Dring Carlsberg, win the concert ticket.”
What We Do
In the very beginning, the goal of our PR campaign was to lead the consumers to understand the core meaning of chill, realizing its young, fashion and energy; at the same time, we delivered the information that if someone buy the beer he will have the chance to win the concert ticket, we do that in order to help increasing selling
We spread the news through Internet, and keep in touch with media closely, so as to report this activity forwardly.
Print Media: 30 pieces
Internet portal: 17 pieces
Reproduced: 98 pieces
BBS clicks: about 60,000
BBS replies: about 1200
Yangcheng Wan Bao