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Cases-Carlsberg

  Carlsberg Chill Happy Bus Shelter Project
  Carlsberg Chill Happy Bus Shelter Project in Beijing (July, 2009)
  Carlsberg Chill Happy Bus Shelter Project in Shanghai (May, 2009)
  Carlsberg Chill Happy Bus Station Project in Western China(Oct-Nov,2008)
  The exclusive interview of Marketing China to President Wang Keqin (Feb ,2010)
  Carlsberg Chill Happy Case Integrated Promotion Project (Feb 2010)
  Carlsberg Chill And “kaixin001.com” Launched Strategic Cooperation (Feb, 2010)
  National Promotion Project for Carlsberg Chill New TVC(Jan, 2010)
  Carlsberg Euro 08 MOTM event full story reveal PR promotion (July, 2008)
  Carlsberg China fan award MOTM on Euro 08 final game PR promotion(Jun, 2008)
  Carlsberg ALPS Action 2nd round PR promotion (April, 2008)
  Carlsberg Chill Music Live GZ and ZH- Alex and Stephy (Dec, 2007)
  Carlsberg Chill Happy Revolution PR Campaign (Nov, 2007)
  Carlsberg Chill × MYV Release LIVE Music Yunshi He Fans' Party in Guangzhou and Jiangmen
  Press Release Placement Project of Carlsberg's ALPS Action with CCTV
  Crisis Management of Tianshui Event (Apr, 2007)
Calsberg Mayday Concert (July, 2007)
  The launch of Advertorial about Qinghai-Tibet Highway's open (Aug~Oct. 2006)
  2006Blue Ocean Strategy subject PR(Mar to Apr,Aug to Sept, 2006)
  The launch of advertorial in Lhasa (Tibetan New Year)
  The national launch of the tenth advertorial of Carlsberg
Calsberg Mayday Concert (July, 2007)

 


Background

In july, Calsberg invited pop band “Mayday” to have a vocal concert in Guangzhou to share music with their fans. The topic of this concert was “Fly away from the Earth”. It aims to bring young people to escape from pressure and vexation,releasing themselves with beer and music.
SOC-CHINA was engaged as PR consultant to keep in touch with Media in Guangzhou, delivering the relationship between Calsberg’s orientation of “young and in” and the pop music. Also, we were expected to deliver the information of “ Dring Carlsberg, win the concert ticket.”
What We Do
In the very beginning, the goal of our PR campaign was to lead the consumers to understand the core meaning of chill, realizing its young, fashion and energy; at the same time, we delivered the information that if someone buy the beer he will have the chance to win the concert ticket, we do that in order to help increasing selling
We spread the news through Internet, and keep in touch with media closely, so as to report this activity forwardly.
Our Achievement
Print Media: 30 pieces
Internet portal: 17 pieces
Reproduced: 98 pieces
BBS clicks: about 60,000
BBS replies: about 1200


Guangzhou Daily


Yangcheng Wan Bao


Nandu Daily


Gznet


Sina


Tencent