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Cases-Carlsberg

Carlsberg Chill Happy Bus Shelter Project
Carlsberg Chill Happy Bus Shelter Project in Beijing (July, 2009)
Carlsberg Chill Happy Bus Shelter Project in Shanghai (May, 2009)
Carlsberg Chill Happy Bus Station Project in Western China(Oct-Nov,2008)
The exclusive interview of Marketing China to President Wang Keqin (Feb ,2010)
Carlsberg Chill Happy Case Integrated Promotion Project (Feb 2010)
Carlsberg Chill And “kaixin001.com” Launched Strategic Cooperation (Feb, 2010)
National Promotion Project for Carlsberg Chill New TVC(Jan, 2010)
Carlsberg Euro 08 MOTM event full story reveal PR promotion (July, 2008)
Carlsberg China fan award MOTM on Euro 08 final game PR promotion(Jun, 2008)
Carlsberg ALPS Action 2nd round PR promotion (April, 2008)
Carlsberg Chill Music Live GZ and ZH- Alex and Stephy (Dec, 2007)
Carlsberg Chill Happy Revolution PR Campaign (Nov, 2007)
Carlsberg Chill × MYV Release LIVE Music Yunshi He Fans' Party in Guangzhou and Jiangmen
Press Release Placement Project of Carlsberg's ALPS Action with CCTV
  Crisis Management of Tianshui Event (Apr, 2007)
  Calsberg Mayday Concert (July, 2007)
  The launch of Advertorial about Qinghai-Tibet Highway's open (Aug~Oct. 2006)
  2006Blue Ocean Strategy subject PR(Mar to Apr,Aug to Sept, 2006)
  The launch of advertorial in Lhasa (Tibetan New Year)
  The national launch of the tenth advertorial of Carlsberg
Carlsberg Chill Music Live GZ and ZH- Alex and Stephy (Dec, 2007)

Project Background
  Recently, Carlsberg China is pouring her full strength in promoting new product Carlsberg Chill, which is a light and refreshing beer targeting at young consumer. Because of its refreshing taste and “chill out” connotation, Carlsberg Chill quickly becomes a new star in bars and clubs.
  As a new pulse of Carlsberg Chill Music Live 2007, we invite Alex and Stephy to bring their music passion to Guangzhou and Zhuhai fans. Owe to Alex’s healthy and sunny characters and Stephy’s beauty and purity, we expect the soul of Carlsberg Chill can impress audience and consumers wider and deeper via elegant rhythm and pop beats. After continuous actions in pop music territory, Carlsberg Chill establishes its young and fashion image and firmly combine its brand advantage to music dynamics. In order to spread the news and brand info widely cover the PRD area, we SOC-China carried high responsibility.

Our Challenges:
◆ Deepen media’s comprehension of the relevance between Carlsberg Chill and pop music. Establish firm relationship between our client and media for further PR promotion.
◆ Highly efficient and smooth communication with media is a core mission challenging agency staff. We are responsible to ensure the info of the Music Live will be reported correctly and positively in a short time.
◆ With the core brand image and Chill’s character rightly delivered to customers, we are trying our best to establish Carlsberg Chill’s young fashion image and relativity with pop music.

Our Effort:
◆ To guarantee the activity could be carry on successfully, we prepared a long time to check the venue and traffic in advance. Before the Music Live begin in Zhuhai, we spent a lot of time in logistic arrangement to ensure the medium in Guangzhou could reach on time.
◆ Deal to the complexity of the venue structure, we sent more staffs to guarantee the successful acting.
◆ In Music Live Guangzhou, the singers have been late in the interview for over an hour deal to some personal reasons, this accident caused great trouble to agency. We tried our best to comfort medium and satisfied their demand.
◆ For an unexpected coincident, that Jay Chou and David Tao also held their concert in Guangzhou at the same time, this caused a severe thread to media coverage. Finally we made great effort to seize print medium page spaces and brought excellent result.

Pictures:


Interviewing


Greeting with medium


Performing with passion


Interacting with fans


Southern Metropolis Daily-2007-12-17-B04-Entertainment News


Times-2007-12-17-B14-Entertainment


New Express-2007-12-12-B1-New Entertainment


New Express-2007-12-21-B4-New Entertainment


Yangcheng Evening News-2007-12-18-B1-Entertainment News


Guangzhou Daily-2007-12-16-A12-Entertainment


Guangzhou Daily-2007-12-17-B1-Entertainment