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Cases-Carlsberg

Carlsberg Chill Happy Bus Shelter Project
Carlsberg Chill Happy Bus Shelter Project in Beijing (July, 2009)
Carlsberg Chill Happy Bus Shelter Project in Shanghai (May, 2009)
Carlsberg Chill Happy Bus Station Project in Western China(Oct-Nov,2008)
The exclusive interview of Marketing China to President Wang Keqin (Feb ,2010)
Carlsberg Chill Happy Case Integrated Promotion Project (Feb 2010)
Carlsberg Chill And “kaixin001.com” Launched Strategic Cooperation (Feb, 2010)
National Promotion Project for Carlsberg Chill New TVC(Jan, 2010)
Carlsberg Euro 08 MOTM event full story reveal PR promotion (July, 2008)
Carlsberg China fan award MOTM on Euro 08 final game PR promotion(Jun, 2008)
Carlsberg ALPS Action 2nd round PR promotion (April, 2008)
Carlsberg Chill Music Live GZ and ZH- Alex and Stephy (Dec, 2007)
Carlsberg Chill Happy Revolution PR Campaign (Nov, 2007)
Carlsberg Chill × MYV Release LIVE Music Yunshi He Fans' Party in Guangzhou and Jiangmen
Press Release Placement Project of Carlsberg's ALPS Action with CCTV
  Crisis Management of Tianshui Event (Apr, 2007)
  Calsberg Mayday Concert (July, 2007)
  The launch of Advertorial about Qinghai-Tibet Highway's open (Aug~Oct. 2006)
  2006Blue Ocean Strategy subject PR(Mar to Apr,Aug to Sept, 2006)
  The launch of advertorial in Lhasa (Tibetan New Year)
  The national launch of the tenth advertorial of Carlsberg
Press Release Placement Project of Carlsberg's ALPS Action with CCTV

Project background:
Carlsberg beer has long been associated with football events, especially world class football championship such as UEFA EURO with 20 years of linking history. Carlsberg has always been striving for excitements to football fans. In light of our enthusiasm on football, Carlsberg has built profound relationship with football fans in China. In 2008, Carlsberg proudly invites all football fans in China to watch the EURO matches in person during June this year and present the "Man of the Match" award at the final and therefore built a close cooperation with CCTV Olympic channel this time to launch the "Alps Action".The SOC was invited to hold the press release placement for this project which covered 90 key media in the cities all over the country.


Our Challenges:
To deliver the following key messages fully and successfully through media to the general public:
1. Awake and strengthen the awareness of the Carlsberg image among a wide range of football fans.
2. Cement Carlsberg's position as the leading international brand within Football and has long been associated with football events, especially world class football championship such as UEFA EURO with 20 years of linking history.
3. In light of our enthusiasm on football, Carlsberg has built profound relationship with football fans in China. 


Our achievement ( Media Clippings):



China Daily

Dongguan Daily

Zhongshan Daily

Yangzi Evening News

Xinchao Weekly

Huaxi City News

Football World

Football

Ball fans