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Press release of Andrew President, CEO's visit to China
Press release of Andrew President, CEO's visit to China

 

Project’s introduction:
Andrew is an international company which designs, produces, and provides new facilities and solutions for global communication. Now it is providing products and services to operators in more than 35 countries. It expects to increase its influence in China and secure its position with the help of the press.

Our challenges:
We are taking advantage of this press conference to increase Chinese awareness of Andrew’s brand and improve the relation between Andrew and the press.

Our efforts:
1.send the relative information to the press beforehand
2.keep good relations with the press
3.pitch different types of interview to widen the scope of information
4.keep in touch with the press to update information afterwards