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AIG---the Press Release : Manchester United hand in hand with “Lighting Love” to Guangzhou(2007.1)
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AIG---the Press Release : Manchester United hand in hand with “Lighting Love” to Guangzhou(2007.1)

 

Project background
On July 27th 2007, Manchester United ---the famous European football team and the players from Guangzhou Pharmaceutical Groups had a game in Guangzhou. AIU and AIA that are both committed to AIG’s commission to the community in China invited Manchester United to join the program of Lighting Love.

Our Challenges:
1. arrange the procedure of the press release in detail, set exact schedule for each round and background music, especially the creative activity .
2. select qualified MC. The program is held in bilingual way and demanding in time controlling, besides the scene controlling, which impose great challenge on MC. So MC’s performance is the key to the success of the press release.
3. distribute the work to staff of AIG and SOC, stand everyone’s post and keep exchanging information and make conciliation to reassure a smooth process.

Our achievement ( on-site photos):

VIP group photo

Players and children

Crowded signing site

Player and children playing games

Present signed football

AIG donates computers

AIA donates check

Group photo