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SOL Promotion of The Chinese Cup Sailing Ship sponsorship(Nov, 2009)
SOL Promotion of The Chinese Cup Sailing Ship sponsorship(Nov, 2009)

Period: November, 2009

Background:
  SOL signed the agreement with “The Chinese Cup Sailing Ship Match, 2009” and became the major sponsors and the exclusive beer. As the pronoun of the super-high-grade beer, SOL is fresh and cool tasted which reflected sunshine and emotive brand image to the public. As one of the highest level sailing ship match in Asia, “The Chinese Cup Sailing Ship Match,2009” has great influence in China. To enhance the popularity, reputation and responsibility of SOL, we developed tailor-made PR proposal for the cooperation, which perfectly reflected the brand through comprehensive promotion porject .

Opportunities and Challenges:
  1. As one of the highest level sailing ship match in Asia, “The Chinese Cup Sailing Ship Match,2009” has great influence in China.
  2. SOL is influential and reputational in consumer and media.
  3. As the exclusive beer of the match, the challenge is how to well combine the brand with the match.

Highlights:
  1. Before the execution , we developed tailor-made PR proposal for the cooperation.
  2. The news angle was focus on life and fashion advertorial, and we choose high-end Life style magazine as first promotion platform  .
  3. Due to our successful media strategy, the target media were 100% successfully published, Further more, a certain no. of media reported in feature.

Coverage and Advertising Value:
  1. The total circulation of print media is1,851,500, which reached 13,517,500 readership.
  2. Advertising Value: total ad value for the campaign is RMB889,414.

Partial Achievement:
                 

                                                                                              2009-11-12-Life Style
                 
                                                                                                 2009-12-1-Life Element
                 
                                                                                                  2009-12-1-Flink Life
                
                                                                                                2009-12-T4