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Promotion of Indian TV Week(Apr. 2007)
ZEE TV's participation in China TV Exhibition
Promotion of Indian TV Week(Apr. 2007)

Project introduction:
Zee Telefilms Limited ( Zee TV) cooperating with China Central TV launched a Indian TV week, during which showed Indian culture and custom on CCTV-7 on the event of 57th anniversary of Sino-Indian relationship establishment.

Our challenges:
1. Send information to nation-wide audience
2. Draw the whole nation’s attention on Indian culture
3. Different ways to guide the public opinion to facilitate the future advertising.

Our aims:
1. Through different communication ways, make Indian TV influence the Chinese TV market
2. Promote the rise of Indian TV in China in the way of feature

Our efforts:
1. Keep an eye on customers’ information
2. News writing and release
3. Special reports’ publishing

Our achievement
We have got exiting results for these 4 weeks’ efforts.
We have got 16 report published and 54 reports trans-released.

序号

媒体

版面

标题

日期

页码

1

北京娱乐信报

47 财富资讯

央视印度电视周助推影视多元化

0406

16

2

北京晚报

B36 文娱报道电视

央视推出印度电视周

0404

17

3

京华时报

20 文化

央视印度电视周助推影视多元化

0407

18

4

京华时报

17 文娱资讯

央视举办印度电视周

0401

19

5

北京青年周刊

BQ26时尚生活

央视印度电视周助推影视多元化

0405

20

6

华夏时报

14 数码

央视印度电视周助推影视多元化

0405

21

7

商务时报

B03 IT时尚

央视印度电视周助推影视多元化

0404

22

8

青年周末

B10

央视印度电视周助推影视多元化

0405

23

9

新民晚报

A2 文娱新闻

期待与中国合拍电视剧

0412

24

10

新闻午报

A23 新旅游-出境

中印旅游友好年首推印度电视周

0403

25

11

新闻晚报

A15 今日娱乐

央视推出“印度电视周”

0407

26

12

上海电视

62 娱乐搜索

超短波

0408

27

13

每周广播电视

A3 新闻追踪

“韩流”渐退 荧屏“印风”将起?

0411

28

14

上海星期三

C8 联播

关键词:宝莱坞

0416

29

15

羊城晚报

B2 娱乐新闻

本周大享视觉“印度餐”

0403

30

16

广州日报

B4 娱乐·视线

央视推出印度电视周

0404

31

17

新浪

央视七套推出《印度电视周》展示印度文化(图)

0402

32

18

网易

央视七套举办印度电视周

0403

33

19

搜狐

央视印度电视周助推影视多元化

0403

34

20

腾讯

央视推出“印度电视周” 助推影视多元化

0404

35

21

TOM

央视印度电视周四月二日展播 助推影视多元化

0404

36

22

网络PR

(详见内容)

37

23

二次转载

(详见内容)

39

Case appraisal:
We are partly successful because we have taken the advantage of 57th anniversary of Sino-Indian relationship establishment.
Facing the great competition of Korean and Japanese TV, ZEE TV is challenged to attract the Chinese audience interest in order to open the market.
We adopted different ways to affect the public opinion and take the advantage of SOC’s relationship with media and network to send the latest information to audience in time.
But we overlooked the research of receive rate, though it is not our focus, it is essential in Zee TV’s development in China.


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